Self-construal and exposure to American entertainment and news programs among Malaysian youths
This study examined self-construal (self-independence/self-interdependence) of Malaysian youths, and its relationship with the exposure to American entertainment and news programs. A total of 401 Malay, Chinese and Indian youths participated in the survey by completing the self-administered question...
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Universiti Putra Malaysia Press
2009
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Online Access: | http://psasir.upm.edu.my/id/eprint/16657/1/06%20Page%2017%20to%2024.pdf http://psasir.upm.edu.my/id/eprint/16657/ http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2017%20%281%29%20Mar.%202009/06%20Page%2017%20to%2024.pdf |
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my.upm.eprints.166572015-09-17T00:18:12Z http://psasir.upm.edu.my/id/eprint/16657/ Self-construal and exposure to American entertainment and news programs among Malaysian youths Tamam, Ezhar Willnat, Lars Osman, Mohd Nizam This study examined self-construal (self-independence/self-interdependence) of Malaysian youths, and its relationship with the exposure to American entertainment and news programs. A total of 401 Malay, Chinese and Indian youths participated in the survey by completing the self-administered questionnaires. The results revealed that the respondents exhibited fairly balanced levels of self-interdependence and self-independence. The Malay respondents showed somewhat a higher level of self-interdependence than that of the Chinese and Indians. The respondents who described self primarily in independent, rather than interdependent term, were more likely to have a higher level of exposure to American movies and music. Nevertheless, no significant difference was observed in the exposure to American news programs. The findings supported the contention on the role of self-construal in explaining the variation in the consumption of American movies and music among the youth in a non-western country. Universiti Putra Malaysia Press 2009-03 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/16657/1/06%20Page%2017%20to%2024.pdf Tamam, Ezhar and Willnat, Lars and Osman, Mohd Nizam (2009) Self-construal and exposure to American entertainment and news programs among Malaysian youths. Pertanika Journal of Social Sciences & Humanities, 17 (1). pp. 17-24. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2017%20%281%29%20Mar.%202009/06%20Page%2017%20to%2024.pdf |
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This study examined self-construal (self-independence/self-interdependence) of Malaysian youths, and its relationship with the exposure to American entertainment and news programs. A total of 401 Malay, Chinese and Indian youths participated in the survey by completing the self-administered questionnaires. The results revealed that the respondents exhibited fairly balanced levels of self-interdependence and self-independence. The Malay respondents showed somewhat a higher level of self-interdependence than that of the Chinese and Indians. The respondents who described self primarily in independent, rather than interdependent term, were more likely to have a higher level of exposure to American movies and music. Nevertheless, no significant difference was observed in the exposure to American news programs. The findings supported the contention on the role of self-construal in explaining the variation in the consumption of American movies and music among the youth in a non-western country. |
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Article |
author |
Tamam, Ezhar Willnat, Lars Osman, Mohd Nizam |
spellingShingle |
Tamam, Ezhar Willnat, Lars Osman, Mohd Nizam Self-construal and exposure to American entertainment and news programs among Malaysian youths |
author_facet |
Tamam, Ezhar Willnat, Lars Osman, Mohd Nizam |
author_sort |
Tamam, Ezhar |
title |
Self-construal and exposure to American entertainment and news programs among Malaysian youths |
title_short |
Self-construal and exposure to American entertainment and news programs among Malaysian youths |
title_full |
Self-construal and exposure to American entertainment and news programs among Malaysian youths |
title_fullStr |
Self-construal and exposure to American entertainment and news programs among Malaysian youths |
title_full_unstemmed |
Self-construal and exposure to American entertainment and news programs among Malaysian youths |
title_sort |
self-construal and exposure to american entertainment and news programs among malaysian youths |
publisher |
Universiti Putra Malaysia Press |
publishDate |
2009 |
url |
http://psasir.upm.edu.my/id/eprint/16657/1/06%20Page%2017%20to%2024.pdf http://psasir.upm.edu.my/id/eprint/16657/ http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2017%20%281%29%20Mar.%202009/06%20Page%2017%20to%2024.pdf |
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