The role of Japanese automakers in ASEAN
This paper examines existing literature regarding the automotive industry in ASEAN countries. There are two questions that this paper tries to answer. First, how has the automotive industry developed and what are the strategies used by the automakers to face the effects of globalization. Second, how...
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/15522/1/The%20role%20of%20Japanese%20automakers%20in%20ASEAN.pdf http://psasir.upm.edu.my/id/eprint/15522/ http://www.ukm.my/fep/jem/content/2012.html |
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