Determinants of bank selection: an international student perspective

• Main Authors: Oluwaseyitan, Rotimi Cephas, Hashim, Haslinda, Raja Yusof, Raja Nerina
• 格式: Article
• 语言: English
• 出版: Human Resource Management Academic Research Society 2018
• 在线阅读: http://psasir.upm.edu.my/id/eprint/14797/1/14797.pdf; http://psasir.upm.edu.my/id/eprint/14797/; http://hrmars.com/index.php/papers/detail/IJARBSS/4174

While student bank selection has enjoyed overwhelming research attention over the past few decades, how international student determines and selects their banks has however, received little attention in the marketing literature. This study explored the determinants of banking selection, among intern...