Perception and Awareness Among Food Manufacturers and Marketers on Halal Food in the Klang Valley
The increasing demand for halal food that is USD 346.7 billion or equal to RM 1 317 billion annually is in tandem with the growth of Muslims population,better education level and higher purchasing power. With expanding global markets, innovative food companies are leading the charge by carving a ne...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2006
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| Online Access: | http://psasir.upm.edu.my/id/eprint/131/1/549083_t_fst_2006_6.pdf http://psasir.upm.edu.my/id/eprint/131/ |
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