Application of social cognitive theory and Islamic theory of consumer behavior in accessing Muslim behavior toward halal nutraceuticals

• Main Authors: Shamsudin, Siti Nurunnajwa, Abu Bakar, Elistina, Osman, Syuhaily, Mohd Dali, Nuradli Ridzwan Shah
• Format: Article
• Language: English
• Published: Emerald Publishing 2024
• Online Access: http://psasir.upm.edu.my/id/eprint/114657/1/114657.pdf; http://psasir.upm.edu.my/id/eprint/114657/; https://www.emerald.com/insight/content/doi/10.1108/jima-08-2023-0245/full/html

Purpose: This study aims to explore the factors influencing Muslim behavior toward halal nutraceutical products in Malaysia. Design/methodology/approach: This study used a quantitative survey approach to 400 Muslim respondents in Malaysia who have experience in consuming or purchasing nutraceutical...