Understanding the role of tourist-oriented villages in promoting rural tourism in China: integrating rural landscapes and tourist services

• Main Authors: Yi, Yayun, Siow, May Ling, Ibrahim, Roziya, Abdul Aziz, Faziawati
• Format: Article
• Published: Routledge 2024
• Online Access: http://psasir.upm.edu.my/id/eprint/114253/; https://www.tandfonline.com/doi/full/10.1080/1528008X.2024.2401200

Rural tourism strategies in underdeveloped countries have gained significant popularity in recent years. However, the repetitive and irrational construction of tourist destinations contributes to the homogeneity of the tourism environment. Low quality in the rural landscape and tourism services coul...