Effectiveness of interpretive exhibits in influencing students’ intention in birdwatching activity at a Bird Interpretive Center, Fraser’s Hill, Pahang, Malaysia

• Main Author: Mokhli, Nuraain Amalina
• Format: Thesis
• Language: English
• Published: 0022
• Subjects: Bird watching - Study and teaching - Malaysia; Birds - Malaysia.; Environmental education - Malaysia
• Online Access: http://psasir.upm.edu.my/id/eprint/113114/1/113114.pdf; http://psasir.upm.edu.my/id/eprint/113114/

Birdwatching has a significant contribution to the sustainability of wildlife and natural resources. In efforts to promote such activity, managers are encouraged to employ non-personal interpretation as an alternative to influence participants’ affect and intention to participate in such activity...