Research on the application of ceramic tableware design for young chinese consumers

• Main Authors: Wenchao, Wu, Md Yusoff, Irwan Syah, Hj Alli, Hassan
• Format: Article
• Language: English
• Published: Elite Scientific Publications 2024
• Online Access: http://psasir.upm.edu.my/id/eprint/113105/1/113105.pdf; http://psasir.upm.edu.my/id/eprint/113105/; https://pjlss.edu.pk/pdf_files/2024_1/5936-5953.pdf

This study investigates the demographic characteristics, consumption behavior, design preferences, and purchasing patterns of young Chinese consumers towards ceramic tableware. A sample primarily composed of 18-25-year-olds, predominantly female university students with undergraduate education and m...