Knowledge mapping of impulsive buying behavior research: a visual analysis using CiteSpace

• Main Authors: Gong, Xiyun, Yee, Choy Leong, Lee, Shin Yiing, Ethan Yi, Cao, Abu Naser Mohammad, Saif
• Format: Article
• Language: English
• Published: Springer Nature 2024
• Online Access: http://psasir.upm.edu.my/id/eprint/112010/1/1-Knowledge%20mapping%20of%20impulsive%20buying%20behavior%20research-a%20visual%20analysis%20using%20CiteSpace.pdf; http://psasir.upm.edu.my/id/eprint/112010/; https://www.nature.com/articles/s41599-024-03473-9

With the development of e-commerce, impulse buying behavior has transitioned from offline to online, presenting significant exploration value. This study aims to provide a comprehensive knowledge map and in-depth analysis of research on impulsive purchase behavior, helping readers understand the lat...