Mobile marketing training towards increasing business: a case study of agri-food micro-enterprises
Mobile marketing (MM) refers to marketing through mobile platforms and has become a phenomenon in the business world. Many sectors utilize online applications for various business activities, including promotion and marketing. However, small and medium-sized enterprises (SMEs), especially those in t...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Federation of Engineering Education Societies (IFEES)
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/112008/1/59_Mobile%2BMarketing%2BTraining%2Btowards%2BIncreasing%2BBusiness%2BA%2BCase%2BStudy%2Bof%2BAgri-Food%2BMicro-Enterprises.pdf http://psasir.upm.edu.my/id/eprint/112008/ https://online-journals.org/index.php/i-jim/article/view/49055 |
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