The role of social network analysis in social media research

• Main Authors: Nie, Zhou, Waheed, Moniza, Kasimon, Diyana, Wan Abas, Wan Anita
• Format: Article
• Language: English
• Published: Multidisciplinary Digital Publishing Institute (MDPI) 2023
• Online Access: http://psasir.upm.edu.my/id/eprint/110355/1/110355.pdf; http://psasir.upm.edu.my/id/eprint/110355/; https://www.mdpi.com/2076-3417/13/17/9486

Previous studies regarding social interactions commonly adopt research methods that investigate causal relationships between variables. The existing approaches often utilize variables derived from general contexts, aiming to apply them universally across diverse situations. However, social interacti...