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Towards a brand-free philosophy: integrating Muji's design characters into Chinese packaging

This comprehensive review, titled "Towards a Brand-free Philosophy: Integrating MUJI's Design Characters into Chinese Packaging," delves into the unique design philosophy of MUJI, a Japanese retail company known for its brand-less, minimalist aesthetic, and explores the potential for...

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Bibliographic Details
Main Authors: Shahbudin, Shahrul Azman, Alli, Hassan, Wang, Hang, R.A. Effendi, Raja Ahmad Azmeer
Format: Article
Published: Human Resource Management Academic Research Society 2023
Online Access:http://psasir.upm.edu.my/id/eprint/110225/
https://hrmars.com/index.php/IJARBSS/article/view/19029/Towards-A-Brand-Free-Philosophy-Integrating-Mujis-Design-Characters-into-Chinese-Packaging
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http://psasir.upm.edu.my/id/eprint/110225/
https://hrmars.com/index.php/IJARBSS/article/view/19029/Towards-A-Brand-Free-Philosophy-Integrating-Mujis-Design-Characters-into-Chinese-Packaging

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