Influencing factors on consumers purchase decision of smartphones in Lagos State, Nigeria

• Main Authors: Elochukwu, Ozala John, Abu Bakar, Elistina, Md Jusoh, Zuroni
• Format: Article
• Published: Human resouce Management Academic Research Society 2023
• Online Access: http://psasir.upm.edu.my/id/eprint/110185/; https://hrmars.com/index.php/IJARBSS/article/view/18718/Influencing-Factors-on-Consumers-Purchase-Decision-of-Smartphones-in-Lagos-State-Nigeria

Despite accounting for one-sixth of the global population, Africa's use of mobile technology applications is minimal compared to other rapidly expanding nations. Very few studies have examined the factors influencing smartphone purchase decisions, particularly those made by Lagos residents in N...