Influence of Thai street food quality, price, and involvement on traveler behavioral intention: exploring cultural difference (Eastern versus Western)

• Main Authors: Jeaheng, Yoksamon, Al-Ansi, Amr, Chua, Bee-Lia, Ngah, Abdul Hafaz, Ryu, Hyungseo Bobby, Ariza-Montes, Antonio, Han, Heesup
• Format: Article
• Published: Dove Medical Press 2023
• Online Access: http://psasir.upm.edu.my/id/eprint/109207/; https://www.dovepress.com/influence-of-thai-street-food-quality-price-and-involvement-on-travele-peer-reviewed-fulltext-article-PRBM

Introduction: Gastronomy tourism has become a phenomenal trend of the global tourism industry in the 21st century. As the tourism industry and its related foodservice businesses flourish, street food has received increasing popularity with its combination of local delights and the cultural value o...