The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory

Scholars have started to research the effect of satisfaction on users' willingness to continue using social media, such as Facebook, Instagram, Weibo. However, few studies have focused on the effects of these gratification on users’ psychological responses, such as satisfaction and emotional...

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Main Authors: Jin, Dian, Wan Abas, Wan Anita, Kamarudin, Syafila
Format: Article
Published: Human Resource Management Academic Research Society 2023
Online Access:http://psasir.upm.edu.my/id/eprint/109187/
https://hrmars.com/index.php/IJARBSS/article/view/16477/The-Effects-of-Instagram-Users-Gratification-on-Psychological-Response-and-Continued-Usage-Intention-from-the-Perspective-of-Uses-and-Gratification-and-Stimulus-Organism-Response-Theory
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spelling my.upm.eprints.1091872024-08-27T04:32:32Z http://psasir.upm.edu.my/id/eprint/109187/ The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory Jin, Dian Wan Abas, Wan Anita Kamarudin, Syafila Scholars have started to research the effect of satisfaction on users' willingness to continue using social media, such as Facebook, Instagram, Weibo. However, few studies have focused on the effects of these gratification on users’ psychological responses, such as satisfaction and emotional attachment. To bridge this knowledge gap, this study, based on uses and gratification and Stimulus-Organism-Response theory, integrated a new model to study the influence of gratification on psychological response, and the influence of psychological response on Instagram continuance use intention. A sample of students (N = 209) from Universiti Putra Malaysia was selected for this study. PLS-SEM was mainly used for hypothesis testing during data analysis. The results indicate that entertaining value, social value, social participation, and utilitarian value positively affect users' satisfaction. Emotional attachment is significantly influenced by social participation, information consumption. Moreover, psychological response positively affects continued usage intention. In addition, this study can help social media practitioners better understand users' intention to continue using from the perspective of their gratifications and psychological response. Human Resource Management Academic Research Society 2023-03-09 Article PeerReviewed Jin, Dian and Wan Abas, Wan Anita and Kamarudin, Syafila (2023) The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory. International Journal of Academic Research in Business and Social Sciences, 13 (3). pp. 90-109. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/16477/The-Effects-of-Instagram-Users-Gratification-on-Psychological-Response-and-Continued-Usage-Intention-from-the-Perspective-of-Uses-and-Gratification-and-Stimulus-Organism-Response-Theory 10.6007/ijarbss/v13-i3/16477
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Scholars have started to research the effect of satisfaction on users' willingness to continue using social media, such as Facebook, Instagram, Weibo. However, few studies have focused on the effects of these gratification on users’ psychological responses, such as satisfaction and emotional attachment. To bridge this knowledge gap, this study, based on uses and gratification and Stimulus-Organism-Response theory, integrated a new model to study the influence of gratification on psychological response, and the influence of psychological response on Instagram continuance use intention. A sample of students (N = 209) from Universiti Putra Malaysia was selected for this study. PLS-SEM was mainly used for hypothesis testing during data analysis. The results indicate that entertaining value, social value, social participation, and utilitarian value positively affect users' satisfaction. Emotional attachment is significantly influenced by social participation, information consumption. Moreover, psychological response positively affects continued usage intention. In addition, this study can help social media practitioners better understand users' intention to continue using from the perspective of their gratifications and psychological response.
format Article
author Jin, Dian
Wan Abas, Wan Anita
Kamarudin, Syafila
spellingShingle Jin, Dian
Wan Abas, Wan Anita
Kamarudin, Syafila
The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory
author_facet Jin, Dian
Wan Abas, Wan Anita
Kamarudin, Syafila
author_sort Jin, Dian
title The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory
title_short The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory
title_full The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory
title_fullStr The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory
title_full_unstemmed The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory
title_sort effects of instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and stimulus-organism-response theory
publisher Human Resource Management Academic Research Society
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/109187/
https://hrmars.com/index.php/IJARBSS/article/view/16477/The-Effects-of-Instagram-Users-Gratification-on-Psychological-Response-and-Continued-Usage-Intention-from-the-Perspective-of-Uses-and-Gratification-and-Stimulus-Organism-Response-Theory
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score 13.211869