Family and life insurance purchase decision-making: The significance of personal values

• Main Authors: Oluwaseyitan, Rotimi Cephas, Hashim, Haslinda, Raja Yusof, Raja Nerina, Tee, Keng Kok
• Format: Article
• Published: Human Resource Management Academic Research Society 2023
• Online Access: http://psasir.upm.edu.my/id/eprint/107981/; https://hrmars.com/index.php/IJARBSS/article/view/16412/Family-and-Life-Insurance-Purchase-Decision-Making-The-Significance-of-Personal-Values

Over the decades, considerable studies have established the connection between values and their relevance to consumer behaviors. However, there needs to be more research on how values impact decision-making roles within the family. Accordingly, this paper seeks to address this apparent gap. This con...