Effective car-buying approaches for younger Chinese buyers: a systematic literature review synthesis on customer personality, emotion, and behavior in automotive purchasing

• Main Authors: Chen, Jiandou, Ibrahim, Rahinah, Azmi, Athira
• Format: Article
• Published: Academia Industry Networks 2023
• Online Access: http://psasir.upm.edu.my/id/eprint/107447/; https://myjms.mohe.gov.my/index.php/ijssr/article/view/22651

Younger consumers have taken a major position in the automobile market in China as they are taking the lead in driving the national vehicle consumption. Despite having lower financial capacity, young customers are driven by the emotional pride to “show off” their acquired ownership. In lieu of...