Prospect of E-Commerce for Cut Flowers in Malaysia: Consumers' Perspectives

• Main Author: Abuoazra, Ebtesam Abd Elkarim Salman
• Format: Thesis
• Language: English; English
• Published: 2003
• Subjects: Cut flowers - Malaysia - Economic aspects - Case studies; Cut flower industry - Malaysia - Economic aspects - Case studies
• Online Access: http://psasir.upm.edu.my/id/eprint/10655/1/FP_2003_18.pdf; http://psasir.upm.edu.my/id/eprint/10655/

E-commerce is not well established in Malaysia despite its overwhelming invasion in the marketing of products and services worldwide and the potential benefits it offers. The study examines the prospect of Internet marketing of flowers in Malaysia from the consumers' perspectives. The resear...