Analysis of consumer perceived needs of fiber arts and crafts in the internet era with perceptual engineering as an orientation

• Main Authors: Wang, Na, Zainal Abidin, Sazrinee, Shaari, Nazlina, Mansor, Noranita
• Format: Article
• Published: Sciendo 2024
• Online Access: http://psasir.upm.edu.my/id/eprint/106269/; https://sciendo.com/article/10.2478/amns.2023.2.01477

Starting from the construction of the perceptual engineering model, this paper gives the research objective of consumer perceived demand for fiber art handicrafts in the Internet era and designs the corresponding perceived SD scale according to consumer perceived demand. Factor analysis, the results...