Marketing strategies for internationalization in China’s higher education: an ally or barrier for sustainable development?
In this era of the commodification of higher education, the dominating concept of higher education now is that it functions as a commercial product for the purpose of national economic development. Consequently, the free market rules linked to consumerism seem to rule and shape how higher education...
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Main Authors: | Zhou, Lei, Alam, Gazi Mahabubul, Rasdi, Roziah Mohd |
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Format: | Article |
Published: |
Multidisciplinary Digital Publishing Institute (MDPI)
2024
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Online Access: | http://psasir.upm.edu.my/id/eprint/105737/ https://www.mdpi.com/2071-1050/16/1/395 |
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