Influence of personal factors pilgrimage tour operators’ marketing mix strategies on tourist satisfaction in a religious tourism setting

• Main Author: Mohd Radzi, Ras Afirina
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Tourism - Marketing; Tourism - Religious aspects; Pilgrims and pilgrimages
• Online Access: http://psasir.upm.edu.my/id/eprint/105549/1/SPE%202022%2031%20UPM%20IR.pdf; http://psasir.upm.edu.my/id/eprint/105549/

Marketing mix strategies has received a great deal of attention in the past. However, less attention was given towards understanding Umrah tour packages. Additionally, research on tourism, personal factors, and marketing mix strategies of pilgrimage tour operators are still restricted in the curr...