Assessing purchase factors, purchase intention and word-of-mouth on organic foods purchase decision in Beijing, China

• Main Author: Li, Shimiao
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: Natural foods - Health aspects - China - Beijing; Word-of-mouth advertising - China - Beijing; Grocery shopping - China - Beijing
• Online Access: http://psasir.upm.edu.my/id/eprint/105533/1/SPE%202022%2029%20UPM%20IR.pdf; http://psasir.upm.edu.my/id/eprint/105533/

Under the influences of food safety issue and people’s elevated living standard in China, more and more people are pursuing a healthier diet style. Given such a consumption trend, the organic foods market of developed cities of China had grown rapidly in the last five years. Although, a great number...