Impact of knowledge type, strategic orientations and organizational learning on new product launch success

This study is aimed at observing the impact of knowledge type, strategic orientation, organizational learning, and knowledge management system on new product launch success by drawing on Resource-based Theory, Knowledge-based View, and Double-loop Learning Theory. The study integrates the two concep...

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Bibliographic Details
Main Author: Adeel, Muhammad
Format: Thesis
Language:English
Published: 2021
Subjects:
Online Access:http://psasir.upm.edu.my/id/eprint/105505/1/SPE%202022%2040%20UPM%20IR.pdf
http://psasir.upm.edu.my/id/eprint/105505/
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