The impact of trade barrier, market demand, and consumer behaviour on business performance of Small and Medium Enterprise (SME’s) during the COVID-19 pandemic
The purpose of this study is to investigate the impact of government trade barriers, consumer behaviours, and market demand on the business performance of small and medium-sized enterprises in Malaysia during the COVID-19 pandemic. The pandemic outbreak and subsequent lockdowns took a heavy toll on...
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Main Authors: | Johari, Jalila, Abu Bakar, Umi Najihah |
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Format: | Article |
Published: |
University Teknologi Mara
2022
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Online Access: | http://psasir.upm.edu.my/id/eprint/103589/ https://myjms.mohe.gov.my/index.php/SMRJ/article/view/19265 |
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