Virtual rapport with expressions of gratitude in responding online reviews
The development of web-based technologies has increased the popularity of an online type of word-of-mouth, known as electronic word-of-mouth (eWOM). With the proliferation of online platforms, online reviews as eWOM have significantly influenced consumers’ purchase decisions in various industries. G...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/102596/1/407 http://psasir.upm.edu.my/id/eprint/102596/ https://journalfbmk.upm.edu.my/ojs3/index.php/jlc/article/view/612/407 |
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