Impact of celebrity-endorsed environmental advertisements on green economy development

• Main Authors: Li, Mengyu, Li, Jinglei, Yasin, Megat Al Imran, Hashim, Norliana, Ang, Lay Hoon, Bidin, Rosmiza
• Format: Article
• Published: Elsevier 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/101783/; https://www.sciencedirect.com/science/article/pii/S0040162522005005

This study offers a thorough analysis and evaluation of the impact of celebrity environmental advertisements on the development of green economy. According to our findings, celebrity-endorsed public service announcements (PSAs) tend to be more successful than non–celebrity-endorsed PSAs. This result...