Factors influencing the intention to adopt smart home technology among households in Johor Bahru, Malaysia

• Main Authors: Lau, Jia Sing, Lau, Jasmine Leby, Harun, Zubaidah
• Format: Article
• Published: Human Resource Management Academic Research Society 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/101486/; https://hrmars.com/index.php/IJARBSS/article/view/16016/Factors-Influencing-the-Intention-to-Adopt-Smart-Home-Technology-among-Households-in-Johor-Bahru-Malaysia

Although household penetration of smart appliances in Malaysia is second in Southeast Asia, the adoption rate is critically low compared other Asian counterparts. Hence, the main purpose of this study was to investigate the factors that influence intention to adopt smart home technology among urban household in Johor Bahru, Malaysia. Contributing to an expanding literature on smart home, this study examined the relationship between three determinant variables namely economic performance, environmental concern, and attitude toward technical performance and intention to adopt smart home technology. In addition, this study also aimed to determine factors that significantly influence intention to adopt smart home technology. Correlation analyses with a sample of B40 and T20 urban households (n = 120) from Johor Bahru shown that all three determinant factors were positively correlated with intention to adopt smart home technology. Multiple regression results revealed that attitude toward technical performance has the most effect on adoption intention, followed by economic performance. However, environmental concern did not significantly predict intention to adopt smart home technology. It is suggested that companies should focus on developing a positive attitude among potential consumers as well as emphasising on ease of use and benefits that smart home technology could bring to their life.