Exploring the sense of place of traditional shopping streets through Instagram's visual images and narratives

• Main Authors: Kusumowidagdo, Astrid, Ujang, Norsidah, Rahadiyanti, Melania, Ramli, Nurul Atikah
• Format: Article
• Published: Emerald Publishing 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/101425/; https://www.emerald.com/insight/content/doi/10.1108/OHI-01-2022-0009/full/html

Purpose: This study aims to capture a sense of place by analysing the physical attributes of the traditional shopping streets located in Indonesia and Malaysia through Instagram posts. Design/methodology/approach: This study adopted a direct content analysis using visual images of 400 posts of Indon...