Exploring preference heterogeneity and willingness to pay for tourist facility attributes in Kenyir Lake, Malaysia

• Main Authors: Wan Mohamad, Wan Norhidayah, Mzek, Tareq, Samdin, Zaiton, Hasan-Basri, Bakti
• Format: Article
• Published: Malaysian Economic Association 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/101395/; https://mjlis.um.edu.my/index.php/MJES/article/view/40890

Natural environments with great recreational value can potentially support tourism, conserve natural areas and prevent environmental damage. However, visiting recreational destinations depends on several motivations related to visitors’ preferences. Therefore, this study aims to identify the heterog...