Examining the factors influencing medical tourists to seek medical treatment in Klang Valley and Malacca

• Main Authors: Wong, Dai Di, Isa, Siti Suriawati, Bidin, Sheena, Kassim, Roslan
• Format: Article
• Published: Academia Industry Networks 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/101360/; https://myjms.mohe.gov.my/index.php/ijssr/article/view/18058

This paper aims to examine the factors influencing medical tourists to seek medical treatment in Klang Valley and Malacca. This study employs the theory of Planned Behaviour and the medical tourism dimension (tourism destination, medical tourism cost, and facility and services) to answer the researc...