Examining the digital organizational identity through content analysis of missions and vision statements of Malaysian and Singaporean SME company websites
Purpose: This study aims to examine the current state of mission and vision statements on the company websites of fast-growing Malaysian and Singaporean small- and medium-sized enterprises (SMEs) and analyze how these attributes are functionally used to build a distinct digital organizational identi...
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| Main Authors: | , , |
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| Format: | Article |
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Emerald Publishing
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/101357/ https://www.emerald.com/insight/content/doi/10.1108/BL-12-2021-0108/full/html |
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