Entrepreneurial orientation and organizational performance of online business in Malaysia: the mediating role of the knowledge management process

• Main Authors: Adam, Sabrinah, Mohd Fuzi, Nursyazwani, Ramdan, Mohamad Rohieszan, Mat Isa, Rosmah, Ismail, Albert Feisal Muhd Feisal, Hashim, Mohd Yussni, Yong, Sharon Yee Ong, Ramlee, Shah Iskandar Fahmie
• Format: Article
• Published: Multidisciplinary Digital Publishing Institute 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/101282/; https://www.mdpi.com/2071-1050/14/9/5081

The aim of this paper is to examine the role of the knowledge management process as a mediating variable in the relationship between entrepreneurial orientation and organizational performance. This study employed a quantitative method and utilised a self-administered questionnaire. A total of 350 data were collected from the owners/founders of online businesses. A Partial Least Squares-Structural Equation Modelling (PLS-SEM) analysis was performed to test the proposed hypotheses of the study. The findings indicated that entrepreneurial orientation positively the knowledge management process, which in turn exerts a positive effect on the organizational performance of a company. Additionally, the indirect effect analysis revealed that the knowledge management process plays a significant role as a mediator between entrepreneurial orientation and organizational performance. The research fills a gap in the literature by considering a mediating variable in enhancing the relationship between entrepreneurial orientation and organizational performance. This research also provides a particular contribution to the literature and some suggestions for future research.