An examination of the influence of emotional solidarity on value cocreation with international Muslim travelers
Given the rising Muslim travel market and the scarcity of research on Muslim inbound market, it is important to elucidate how international Muslim travelers are perceived through the lens of residents in non-Islamic countries. This study provided an insight into how value cocreation is created throu...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
SAGE Publications
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/100249/ https://journals.sagepub.com/doi/10.1177/00472875211033357 |
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