A practical model for e-commerce adoption in Iran

• Main Authors: Hajli, N., Sims, J., Shanmugam, M.
• 出版: 2018
• 在线阅读: http://dspace.uniten.edu.my/jspui/handle/123456789/7600

Purpose – Developing countries are still challenged by infrastructural and cultural issues related to the adoption of e-commerce although with the emergence of social commerce, a new stream has been introduced. Iran is a developing country, in which the adoption of e-commerce by small to medium size...