A self-Adaptive customer-oriented framework for intelligent strategic marketing: A multi-Agent system approach to website development for learning institutions

• Main Authors: Mahmoud, M.A., Ahmad, M.S.
• Format: Conference Proceeding
• Language: English
• Published: 2017
• Subjects: Artificial intelligence; Association rules; Multi-agent systems
• Online Access: http://dspace.uniten.edu.my:80/jspui/handle/123456789/570

In this paper, we argue that current universities' websites provide essential information for visitors but they do not support strategic marketing issues. Consequently, this paper discusses the possibility of proposing an intelligent strategic marketing via self-Adaptive customer-oriented websi...