Enhancing UX Design Through Eye-Tracking and Image Processing: Practical Insights and Applications

• Main Authors: Baharum A., Ismail R., Halamy S., Rahim E.A., Noor N.A.M., Deris F.D.
• Other Authors: 55916175500
• Format: Conference paper
• Published: Institute of Electrical and Electronics Engineers Inc. 2025
• Subjects: Behavioral research; Gluing; Human computer interaction; Digital age; Eye images; Eye-tracking; Gaze fixation; Images processing; Interface designs; User behaviors; User interaction; Users' experiences; Visual engagement; Eye movements

In the digital age, optimizing user experience (UX) is paramount for the success of various applications and interfaces. Eye-tracking, a method used to monitor and analyze eye movements, has emerged as a powerful tool in UX research. This study investigates the intersection of eye-tracking and image...