The Role of SWOT Analysis in Improving Operational Performance (Analytical Study in a Prefabricated Building Factory)

• Main Authors: Arslan M.A.O., Thiruchelvam S., Hayder G., Rajab S.I.
• Other Authors: 58209339100
• Format: Conference Paper
• Published: Springer Nature 2024
• Subjects: Operational performance; Prefabricated building; SWOT analysis

The SWOT analysis has received its share of attention from administrative researchers, as it represents the diagnostic tool that the organization adopts in determining the factors and variables that can affect its operational performance and thus be reflected in its operational performance, which represents the identity adopted by the organization to define itself and its products to the customer. Hence, this study came to define the SWOT analysis and its role in the operational performance of the prefab factory. By determining the correlation and impact of this analysis on operational performance and collecting data related to the study variables, an intentional sample was selected, representing the factory director, members of the board of directors, and supervisors. Production lines surveyed their views by adopting a questionnaire designed for this purpose, distributed 25 questionnaires, and recovered from them 19 valid questionnaires for analysis with a 75% confidence degree. Among the proposals that we hope will be useful to the organization in question in its factory. � 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.