Prediction of Consumer Repurchase Intention with Food Delivery Apps: The Mediating Role of Prior Online Experience Using PLS-SEM-ANN Approach

• Main Authors: Herzallah F., Abosamaha A.J., Al-Sharafi M.A.
• 其他作者: 56644756100
• 格式: Book chapter
• 出版: Springer Science and Business Media Deutschland GmbH 2024
• 主題: Food delivery apps; Palestine; PLS-SEM-ANN approach; Prior online experience; UTAUT2

The snowballing approval of food delivery apps (FDAs) in developing countries, including Palestine, calls for a deep insight into this trait. However, limited research has been conducted in Palestine regarding the acceptance and usage of FDAs. Addressing this research gap, this study examines the me...