Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review

• Main Authors: Omar M.A., Sulaiman R.B.
• Other Authors: 58635624000
• Format: Article
• Published: Natural Sciences Publishing 2024
• Subjects: Micro small and medium enterprise; Social commerce; Social media. SMEs

Social commerce (SC) is a relatively new tool that businesses are using to conduct business using social media (SM). The findings of prior literature are inconclusive. This paper reviews the literature to identify the current status and to identify the determinant of SC. A systematic literature revi...