A Conceptual Multi-Agent Semantic Web Model of a self-Adaptive website for intelligent strategic marketing in learning institutions

• Main Authors: Mahmoud, M. A., Yusof, A., Ahmad, M. S.
• Format: Article
• Language: English
• Published: Institute of Electrical and Electronics Engineers Inc. 2017
• Online Access: http://dspace.uniten.edu.my:80/jspui/handle/123456789/3208

Universities are continuously attempting to attract more customers via social media sites such as Facebook. However, the problem of inadequate marketing still remains. A prominent issue here is that the strategy of using different resources and contents to deliver information about the universities...