Undergraduates selection towards islamic banking in dual banking environment: An empirical study

• Main Authors: Kadir M.R.A., Surbaini K.N., Ramli J.A.
• 其他作者: 36245097200
• 格式: Article
• 出版: 2023
• 主题: Bank selection decision; Islamic bank; Syariah compliant products and services

To plan an appropriate marketing strategy to attract new customers is very importance, especially for Islamic banking in dual banking environment. Islamic banks need to identify the criteria on where potential customers determine their bank selection decision. The study focuses on examining the bank...