Enhancing university business curriculum using an importance-performance approach: A case study of the business management faculty of a university in Malaysia

• Main Authors: Daud S., Abidin N., Sapuan N.M., Rajadurai J.
• Other Authors: 13906794000
• Format: Article
• Published: 2023
• Subjects: Attributes; Business graduate employability; Business schools; Business studies; Graduates; Higher education institutions; Importance-performance analysis; Malaysia; Resource allocation

Purpose: This study seeks to investigate the potential gap between important dimensions of business graduates' attributes and the actual performance of these graduates in their post-graduate employment. These graduates have completed a business-related degree from the business management facult...