Attitude towards foreign product purchase: Malaysian consumers' perspective

• Main Authors: Shah K.A.M., Ibrahim H.I., Maludin N., Ismail Z.
• Other Authors: 56819669400
• Format: Article
• Published: Inderscience Publishers 2023

The current research examined Malaysian consumers' attitudes towards foreign product purchase. Specifically, the study investigated the consumers' attitude, which is characterised by boycott, animosity, ethnocentrism, patriotism, and world- mindedness towards foreign made products. The stu...