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Do We Care about Going Green? Measuring the Effect of Green Environmental Awareness, Green Product Value and Environmental Attitude on Green Culture. An Insight from Nigeria

Least squares approximations; Surveys; Attitude; Environmental attitudes; Environmental awareness; Going green; Green culture; Green products; Nigeria; Path models; Product value; Young consumers; Developing countries; environmental economics; environmental values; green economy; policy implementati...

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Main Authors: Ogiemwonyi O., Harun A.B., Alam M.N., Othman B.A.
Other Authors: 57215586995
Format: Article
Published: Sciendo 2023
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spelling my.uniten.dspace-257232023-05-29T16:13:22Z Do We Care about Going Green? Measuring the Effect of Green Environmental Awareness, Green Product Value and Environmental Attitude on Green Culture. An Insight from Nigeria Ogiemwonyi O. Harun A.B. Alam M.N. Othman B.A. 57215586995 36660753000 57210293011 57217997090 Least squares approximations; Surveys; Attitude; Environmental attitudes; Environmental awareness; Going green; Green culture; Green products; Nigeria; Path models; Product value; Young consumers; Developing countries; environmental economics; environmental values; green economy; policy implementation; policy making; sustainability; sustainable development; Nigeria As the environment continues to aggravate, it has become a purposeful public concern in developed countries and has recently stirred developing countries to join the green movement. Hence, this study examines green environmental awareness, green product value and environmental attitude by applying the measurement of effects on green culture. The study applied a quantitative research approach where a cross-sectional survey designed with 267 respondents' green consumer who lived in the urban area of Abuja and employed partial least squares structural equation modelling (PLS-SEM) using SmartPLS3 to examine the developed path model. The results indicated that all constructs were empirically supported showing significant impact on green culture while examining direct relationships. The resulting (Q2) value is larger than zero (0) in the path model, this specifies that exogenous constructs have a good index for predictive relevance on the endogenous construct being investigated. Among the construct, awareness is the most important predictor and green product value tends to show a modest impact on environmental attitude. The study suggests that policymakers should place emphasis on environmental values to boost environmental awareness among young consumers in the process of making purchases. Specifically, environmental attitude was found to have full mediation on the relationship between green product value and green culture. However, no mediation occurs in the relationship between environmental awareness and green culture. The study concluded that awareness regarding going green activism in Nigeria among young consumers is still a matter of concern despite its impact and therefore, practitioners and collaborators in the green industry need to apply aggressive efforts to achieve this pathway, to ensure the design and implementation of effective policies that will promote going green and enhance the green circular economy. � 2020 Osarodion Ogiemwonyi et al., published by Sciendo. Final 2023-05-29T08:13:22Z 2023-05-29T08:13:22Z 2020 Article 10.2478/rtuect-2020-0015 2-s2.0-85085765600 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85085765600&doi=10.2478%2frtuect-2020-0015&partnerID=40&md5=269351be964c0db4906fd9544205e100 https://irepository.uniten.edu.my/handle/123456789/25723 24 1 254 274 All Open Access, Gold Sciendo Scopus
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
description Least squares approximations; Surveys; Attitude; Environmental attitudes; Environmental awareness; Going green; Green culture; Green products; Nigeria; Path models; Product value; Young consumers; Developing countries; environmental economics; environmental values; green economy; policy implementation; policy making; sustainability; sustainable development; Nigeria
author2 57215586995
author_facet 57215586995
Ogiemwonyi O.
Harun A.B.
Alam M.N.
Othman B.A.
format Article
author Ogiemwonyi O.
Harun A.B.
Alam M.N.
Othman B.A.
spellingShingle Ogiemwonyi O.
Harun A.B.
Alam M.N.
Othman B.A.
Do We Care about Going Green? Measuring the Effect of Green Environmental Awareness, Green Product Value and Environmental Attitude on Green Culture. An Insight from Nigeria
author_sort Ogiemwonyi O.
title Do We Care about Going Green? Measuring the Effect of Green Environmental Awareness, Green Product Value and Environmental Attitude on Green Culture. An Insight from Nigeria
title_short Do We Care about Going Green? Measuring the Effect of Green Environmental Awareness, Green Product Value and Environmental Attitude on Green Culture. An Insight from Nigeria
title_full Do We Care about Going Green? Measuring the Effect of Green Environmental Awareness, Green Product Value and Environmental Attitude on Green Culture. An Insight from Nigeria
title_fullStr Do We Care about Going Green? Measuring the Effect of Green Environmental Awareness, Green Product Value and Environmental Attitude on Green Culture. An Insight from Nigeria
title_full_unstemmed Do We Care about Going Green? Measuring the Effect of Green Environmental Awareness, Green Product Value and Environmental Attitude on Green Culture. An Insight from Nigeria
title_sort do we care about going green? measuring the effect of green environmental awareness, green product value and environmental attitude on green culture. an insight from nigeria
publisher Sciendo
publishDate 2023
_version_ 1806426278333513728
score 13.214268

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