The effect of corporate social responsibility practices on brand equity: An examination of malaysia's top 100 brands

• Main Authors: Zahari A.R., Esa E., Rajadurai J., Azizan N.A., Tamyez P.F.M.
• Other Authors: 57216607750
• Format: Article
• Published: Korea Distribution Science Association (KODISA) 2023

The study aims to provide some evidence of the effects of CSR practices on financial-based brand equity in Malaysia. Nowadays, many companies have embraced corporate social responsibility (CSR) practices because CSR is a vital component of the current competitive and complex business arena. It contr...