A Fuzzy Logic Approach in assessing the trustworthiness of Instagram Sellers: A Customer's Perspective
Computer circuits; Fuzzy inference; Sales; Fuzzy inference systems; Fuzzy logic approach; Fuzzy logic method; Trust modeling; Fuzzy logic
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Institute of Electrical and Electronics Engineers Inc.
2023
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my.uniten.dspace-253162023-05-29T16:08:06Z A Fuzzy Logic Approach in assessing the trustworthiness of Instagram Sellers: A Customer's Perspective Din S.M. Bakar A.A. 57207772869 35178991300 Computer circuits; Fuzzy inference; Sales; Fuzzy inference systems; Fuzzy logic approach; Fuzzy logic method; Trust modeling; Fuzzy logic Instagram has become a chosen platform for people to buy and sell online. Nevertheless, some studies have reported that frauds happened from buying and selling through the platform such as product quantity and specification is different as claimed, receipt of a defect product, and other frauds involving Instagram sellers. Hence, trust is vital when customers are engaged in S-Commerce activities on Instagram and there is a need for a trust model to evaluate trustworthiness of sellers. This paper proposes a Fuzzy Logic method in assessing the trustworthiness of Instagram Sellers, from a Customers' perspective. The trustworthiness of three Instagram Sellers was evaluated using the Fuzzy Inference System and values indicated moderate to high trust with values of more than 0.500. The study is expected to provide customers with a guideline on which factors that are important in assessing an Instagram Seller and a model to evaluate and quantify the trustworthiness of Instagram Sellers. � 2020 IEEE. Final 2023-05-29T08:08:05Z 2023-05-29T08:08:05Z 2020 Conference Paper 10.1109/ICIMU49871.2020.9243587 2-s2.0-85097647887 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85097647887&doi=10.1109%2fICIMU49871.2020.9243587&partnerID=40&md5=7f1d8d6d3950929ba4c81359ff116cfc https://irepository.uniten.edu.my/handle/123456789/25316 9243587 98 102 Institute of Electrical and Electronics Engineers Inc. Scopus |
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| description |
Computer circuits; Fuzzy inference; Sales; Fuzzy inference systems; Fuzzy logic approach; Fuzzy logic method; Trust modeling; Fuzzy logic |
| author2 |
57207772869 |
| author_facet |
57207772869 Din S.M. Bakar A.A. |
| format |
Conference Paper |
| author |
Din S.M. Bakar A.A. |
| spellingShingle |
Din S.M. Bakar A.A. A Fuzzy Logic Approach in assessing the trustworthiness of Instagram Sellers: A Customer's Perspective |
| author_sort |
Din S.M. |
| title |
A Fuzzy Logic Approach in assessing the trustworthiness of Instagram Sellers: A Customer's Perspective |
| title_short |
A Fuzzy Logic Approach in assessing the trustworthiness of Instagram Sellers: A Customer's Perspective |
| title_full |
A Fuzzy Logic Approach in assessing the trustworthiness of Instagram Sellers: A Customer's Perspective |
| title_fullStr |
A Fuzzy Logic Approach in assessing the trustworthiness of Instagram Sellers: A Customer's Perspective |
| title_full_unstemmed |
A Fuzzy Logic Approach in assessing the trustworthiness of Instagram Sellers: A Customer's Perspective |
| title_sort |
fuzzy logic approach in assessing the trustworthiness of instagram sellers: a customer's perspective |
| publisher |
Institute of Electrical and Electronics Engineers Inc. |
| publishDate |
2023 |
| _version_ |
1806426300857974784 |
| score |
13.214268 |