Redefining the value proposition through green promotions and green corporate image in the era of Industrial Revolution 4.0: A study of Gen Y green consumers in Malaysia
Sales; Surveys; Corporate images; Digital disruption; Green marketing; Green purchasing; Industrial revolutions; Green manufacturing; business development; consumption behavior; corporate strategy; decision analysis; digital mapping; industrial regulation; marketing; policy making; Malaysia
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Inderscience Publishers
2023
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| Summary: | Sales; Surveys; Corporate images; Digital disruption; Green marketing; Green purchasing; Industrial revolutions; Green manufacturing; business development; consumption behavior; corporate strategy; decision analysis; digital mapping; industrial regulation; marketing; policy making; Malaysia |
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