Gen Y green purchasing behavior in relation YO energy conservation and environmental preservation products in Malaysia

• Main Authors: Rajadurai J., Bathmanathan V., Azami N.
• Other Authors: 13907110500
• Format: Article
• Published: Science Publishing Corporation Inc 2023

The significant increase in the effect of global warming has given more attention to consumers to protect and preserve the environment. This is evident as we see the purchasing trends of consumers moving towards environmentally friendly products. In Malaysia consumers consist of three main generatio...