Measuring arab tourists� satisfaction and loyalty towards malaysia

• Main Authors: Atiq A.G., Sharif Z.B.M., Sarwar A.
• Other Authors: 57207945471
• Format: Article
• Published: Society for Alliance, Fidelity and Advancement (SAFA) 2023

There is a considerable measure of reasons that effect tourists in choosing their destination, however, there is no decisive model for Arab tourists' satisfaction and loyalty yet exists. Accordingly, this examination concentrated on recognizing the variables that effect Arab tourists' satisfaction and loyalty towards Malaysia as a tourism destination. Data were collected from Arab tourists. Systematic sampling method has been utilized to obtain the data from 329 respondents. PLS-SEM was used to test the proposed model and hypothesis. The findings show that tourist attractions, promotional activities, safety and security have significant relationship to Arab tourist�s satisfaction and loyalty. The study contribution, limitation and future study directions were also discussed. @ 2017, Mohammad Safa.