Measuring continuance participation in online communities

Social commerce is an emerging digital trend that involves participation from online communities. Members of online communities have become influential in ensuring the prolonged usage of social commerce sites. Drawing on the theories of planned behavior and social support as well as satisfaction and...

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Main Authors: Shanmugam M., Jusoh Y.Y., Jabar M.A., Nor R.N.H.
其他作者: 36195134500
格式: Article
出版: Asian Research Publishing Network 2023
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